Resources for Founders
Browse our collection of guides, frameworks, and tools designed to help founders navigate the critical hiring decisions that shape company growth.
Breaking The Founder-Led Sales Barrier
Escape the "founder sales loop" where you're spending 70% of your time on sales while other critical business areas suffer.
Learn how to transfer your unique knowledge, overcome the trust barrier, and build scalable sales processes that don't rely on founder involvement.
Read the Guide →The Founder Sales Bottleneck Assessment
Discover exactly where you're stuck in the founder sales trap and get a personalized roadmap to break free. Most founders between $1M-$5M ARR hit this wall - the very skills that got you here are now holding you back.
Take our interactive assessment to identify whether you're at Level 4 (Demo Dependency), Level 3 (Closing Crutch), Level 2 (Knowledge Keeper), Level 1 (Relationship Monopoly), or the goal of Level 0 (The Holy Grail). Get specific, actionable steps to move to the next level and reclaim your time as CEO.
Take the Assessment →Building a Winning Sales Hiring Process
A comprehensive guide to avoiding the 6 biggest sales hiring mistakes and implementing a proven hiring system that will save you $240K-480K in bad hire costs.
Learn how to evaluate sales candidates effectively, design a process that tests real selling skills, and make offers that attract top talent.
Read the Guide →Beyond the Binder: Building a Sales Playbook Your Team Will Actually Use
Most sales playbooks collect digital dust somewhere on your shared drive. Learn how to create a playbook that your team will actually use to win more deals.
Discover the five essential components every effective sales playbook needs and how to build a system that captures your tribal knowledge and makes it repeatable without being overwhelming.
Read the Guide →5 Signs You've Outgrown Founder-Led Sales
Every founder faces the same paradox: the skills that got you to $1M start holding you back from $10M. You became great at selling because you had to, but what starts as necessity can become golden handcuffs.
Discover the 5 warning signs that indicate you're trapped in the founder sales loop and get actionable steps to transition to a scalable sales system that works without your constant involvement.
Read the Guide →